Digital transformation, built and led.

I help enterprises turn AI and digital strategy into revenue, efficiency, and new customer experiences.

About

Strategy that ships.

I am a digital and AI leader with a decade spanning strategy and delivery across financial services, automotive, and retail. I translate ambitious ideas into working products, from a $23M commerce platform to AI enabled CRM and machine learning driven customer journeys, and I pair that with the governance, MBA, and PMP discipline to make transformation stick. I do not just direct the work, I build it, which is why the tools on this page are my own.

Career highlights

A decade of delivery.

2024 – 2026
Senior Manager, Digital Strategy · VinFast Canada
Launched a vehicle eCommerce platform that delivered $23M in revenue in its first 12 months, grew lead generation 334% year over year, and reported digital strategy and risk to the Canada CEO.
2018 – 2024
Digital Transformation & Project Manager · Marketing Manager · Volkswagen Group Canada
Architected an AI-enabled CRM with machine-learning propensity models that lifted revenue per repair order 21% across the national dealer network, and contributed $14M to record 2021 revenues.
2016 – 2018
Account Executive · GTB / Hudson Rouge
Supported $3M in new business on the team managing Ford corporate sponsorships.
Earlier career
Analyst, Enterprise Risk Services (IT Risk) · Deloitte Canada
Privacy and IT-risk consulting foundation that now anchors my approach to AI governance and compliance.
Earlier career
Associate, Investment Advisory · BMO Nesbitt Burns
Client-facing start in financial services on an investment advisory team.
Featured project

Built, not just briefed.

AI Governance Scorecard

Live

A tool I designed and built that assesses enterprise AI use cases against real regulatory frameworks, OSFI, the EU AI Act, NIST, and more, scoring risk across six categories and three levels of autonomy. It turns a vague “is this AI safe to deploy” question into a structured, defensible governance review. Designed for risk, compliance, and product teams to validate an agent hypothesis before scoping development; in an enterprise deployment it would be customized to the organization’s tech stack, operating-market regulations, internal policies, and RACIs. Built with Claude on Cloudflare’s edge, gated and live.

View the tool